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He’s important…but not memorable
Number 6) Ewen mentioned to Bernays that he was listed as one of the top 100 most influential American…. Bernays responded by saying that you have to be beautiful or Walter Cronkite to be remembered in...
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#8 “Tone of Mystery”, or “Funeral”?
One of the suggestions of the students was the idea that everyone come to class dressed in black. This was thought by the student to add a “tone of mystery” and a “sense of import” to the class....
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#1: Deliberate News
How do you turn an event into “news”? For anything to be “news”, Ewen suggests that it must break out of routine. However, when faced with a point or purpose in which you have no newsworthy event to...
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Boorstin and Bernays Connect
Number 4 Bernays said that the job of public relations people is to “instruct a client how to take actions that just interrupt the continuity of life in some way to bring about the [media] response”...
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Top Quote from Chapter 1 PR
Most people respond to their world instinctively, without thought, there exist an “intelligent few” who have been charged with the responsibility of contemplating and influencing the tide of history....
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#9: Mastering the Spin
The article was finally printed by the newspaper. It was time for the class to see if their experimental spin had succeeded. The article described the “pseudo” class perfectly. It claimed that the...
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Chapter 7 Social Psychology and the Quest for the Public Mind
Introduction to chapter 7: After WWI the American business leaders had much more confidence than before. So with this new found confidence theCommittee on Public Information (CPI) began an experiment...
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Libbie Custer
Miller Russel on Libbie Custer At the time of her death, Libbie Custer was best known for preserving the memory of someone else’s life. Her husband General George Custer was the commanding officer...
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Elizabeth Custer and Image Restoration
The writers of the article “Libbie Custer’s Last Stand: Image Restoration, The Press, and Public Memory set out to answer the question “How did Elizabeth Custer’s publicity campaign contribute to...
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Libbie Custer
Most Americans are familiar with the name “General George Custer” and his historical last stand at Little Big Horn. He has become a vital and renowned piece of American History that is taught in...
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